Using PESTLE framework, analyse the impact of external business and Essay

Using PESTLE framework, analyse the impact of external business and economic environment of your focal organisation that affect its strategic decisions and performance - Essay Example The factors analyzed using PESTLE model includes political, economic, social, technological, and legal and environment (Henry 2008, P.51). Political factors in this case include government policies, conflicts, and wars, pressure groups, trading policies, grand, findings and initiatives and government term and change. Economic factors include general taxation, situation of home economy and trends, market and trade cycles, international economies and trends, factors affecting industries, monetary issues, exchange, and interest rates among others. Social factors analyzed include demographics, lifestyle trends, media views, consumer’ patterns of buying, Company, brand and technology image, lifestyle trends, consumer attitudes and preferences, and religious/ethnic factors. Others include major events and influences, publicity and advertising and changes in laws that impact on social factors. Technological factors include technological advancement, maturity of technology, laws governing technology, and consumer purchasing mechanism among others. Legal factors on the other hand include current and future legislations, European/foreign legislations and regulatory processes and bodies. Finally, environmental factors include corporate social responsibility expectations and awareness, environmental legislations, consumer buying patterns, public awareness on issues affecting the environment and political issues pertaining to the environment (Allen 2010, P.54). Wars and conflicts are some of the elements of the political factors that affect an organization’s strategic decisions and performance. Wars and conflicts usually come because of political instability and lack of democracy in a country. The UK is one of the most stable countries politically, which has witnessed minimal incidences of wars and political unrest for more than 3 decades. This trend is expected remain constant in the future following the measures

Communcation Essay Example | Topics and Well Written Essays - 750 words

Communcation - Essay Example Cross-cultural differences among citizens and consumers may cause cognitive, behavioral and emotional constraints that form barriers to effective communication. Therefore, human resource managers should develop business strategies that reduce communication barriers created by cultural differences among people in the business world. When companies are expanding their business territories, they find themselves handling people from various cultures either I the same country or different countries for the case of international businesses. Cross-cultural differences among citizens and people may be problematic for businesses and other organizations. Cultural differences on local, regional, national and international perspectives may influence how organizations communicate with clients. Cultural differences are a central issue in operations of any organization, business or firm. Variations in cultures across organizations and regions worldwide present several barriers to communication. International businesses and companies operate in areas with diverse cultures worldwide. Therefore, managers of such companies should develop marketing strategies that incorporate cross-cultural issues. The marketing and advertising strategies should develop business relationships among people from different cultures. An effective communication strategy starts by considering the fact that both the sender and the receiver of the message are people from different cultures. Therefore, understanding such cultural diversity is important in ensuring successful cross-cultural communication. To ensure successful integration of cross-cultural aspects in co mmunication strategies for companies, there is a need for proper research on the effect of cultural diversity on business communication (Romani and Claes, 2014). In order to develop effective measures to manage cross-cultural variations affecting communication it is imperative to understand different cultures. Each culture has its