Aquarius: A New Isotonic Sports Drink In Asia Essay

BackgroundAquarius is a tender isosmotic sports suck up launched in Asia at the year 2012 by The Coca-Cola Company. Aquarius was introduced in japan in year 1983 as a grapefruit flavored sports drink as a response to compete for market place region with other isosmotic sports drinks much(prenominal) as Pocari Sweat,H2O and 100plus.Aquarius was in addition the official sports drink for Olympics bet in Barcelona in 1992 and 2012.As its a new-sp come offg(prenominal) launch product in Asia, in that locations a l informality to create aw arness to enable consumer to cognise and have a better apprehension about this product. Aquarius is not only an isotonic drink that is able to make full wellness but also contains various minerals such as Potassium, vitamins B3, B12, B6 and Guarana.Tar draw a bead on AudienceWith the fellowship of psychographic characteristics is used to describe and identify customers and prospective customers and to aid in developing strategies designed to appeal to specific segments of the market for Aquarius. Aquarius is created to butt sports and wellness on the lookout consumers as there is a raise in health awareness as people are jumper cable in a more health cautious behavior. Exercise had render a more regular mundane and Aquarius is the right isotonic drink to replenish and crunch thirst after a favourable exercising.Thoughts and FeelingsConsumers are able to cuss Aquarius as it is a product from a reputational beverage company The Coca-Cola. The Coca-Cola had been a stellar(a) beverage shuffle in the market with a good history desktop it created religious belief in its products. Aquarius is an official isotonic drink for Olympics 1992 and 2012. With such a huge event and being the official drink had proven its value and get along desire in the market. Well cognise acrobatic had consume Aquarius during the game had given it trust on the cross off.Objectives and MeasuresThe objective of Aquarius is to be come the leading isotonic drink in the market. Measures potful be achieved by conducting personal inter grabs, revolve about group interviews or conduct universe survey to measure how recognized is the brand to consumers.Behavioral OutcomeAquarius would become a brand recall, a brand that leave imprint in a person mind. As Aquarius is targeting sporty and health cautious consumers, therefore after a workout or they feel like acquiring a soft drink to ease the thirst, Aquarius will be the number angiotensin-converting enzyme brand they will think of and procure out for.PositioningTelevision advertisement, sports events and sports and health magazines will be heavily publicise Aquarius to promote this product as it is new in Asia. Asia marketing would be on a heavier focus. Aquarius must be tardily available, places such as school stadiums, drinks stores, trade machines and supermarkets will be carrying Aquarius. Pricing plays an grand role it will be sell at an affordable rate. A catchword flock be proposed such as Always Energized, this create a eye-catching term for people to have deeper look of Aquarius isotonic drink. A striking logo to imprint in person mind, whenever consumer sees semblance will easily associate to Aquarius. schemeA marathon run that held island good can be a entreat to promote Aquarius. Proposal like Aquarius run which is held and official drink will Aquarius. Aquarius logo can be printed on the goodies bagful and other merchandised included. By holding this event, it can create awareness and publicity, participants also get the chance to taste Aquarius and feel its benefits. honor visage is also recommended, by getting a sporty and well known celebrity such as Jackie Chan. Jackie Chan is a well know international artiste and also an athletic, with his martial arts history and impede act. He would be a good choice to endorse Aquarius. It will gain attraction and create notice of the brand in Asia or globally.Nitty G ritty lucubrateThe deadline for client is 13 December 2012 as client had a month to rent and get back. The budget for the production would be estimated at Eight hundred gee dollars, this include marathon events and celebrity endorsement fee.BibliographyThe Coca Cola Company, 2012,Online,availablehttp//www.coca-cola.com.sg/beverage_benefits/aquarius.asp view on 13 November 2012 Rtbot,2012,Online,availablehttp//www.rtbot.net/Aquarius_(sports_drink) view on 13 November 2012 Conteneo,2012,Online,availablehttp//www.infodrinks.com/soft-drinks/sport-drinks/isotonic/aquarius/ view on 13 November 2012